Today was my first time using Topps EQL. Here are our first impressions of the new distribution method which should make things easier for collectors. 

Topps has partnered with EQL. If you didn’t know; 

“EQL is a Hype Commerce platform retailers use to manage product launches. EQL prevents sites crashing, slows down scammers, and delivers a launch that is Run Fair ensuring products get into the hands of real fans.”

Users enter a raffle draw, which is decided at a set time. You can pick the number of boxes you’d like. 

In theory, it should make it fairer when attempting to buy rare boxes via Topps. There’s a prize draw, and stock won’t run out in seconds. As you may have guessed, I was unsuccessful, getting the following email after the three-hour timer ran out: 

It did note that I’ll have a better chance next time, which is better than nothing. 

However, it does feel like it’s still possible to game the system, whether you ask friends or family to sign up, take the time to make multiple accounts, or use bots to improve your chances. EQL launches are also excluded from any promotions. 

In any case, I’m going to reserve judgement for now, and see if I’m successful next time a coveted box is up for grabs. 

It’s a good idea in theory, and anyone who has tried to get a Topps hobby box in the past will agree that the old system was in need of an overhaul. 

Topps EQL: Summary 

We didn’t win the raffle this time, but it was simple to enter, and I didn’t have to worry about the site crashing, or inputting my information in time. It’s worth mentioning that you won’t be able to withdraw from the raffle, and you will need to hand over payment info beforehand. 

The only way to do so was via credit card, and we’d appreciate additional payment methods in future.