Sports Card Investing: When & Where to Buy Cards in 2023

Sports Card Investing
Hey there! This post contains affiliate links, which means we may get a commission at no extra cost to you. It helps to support the site, and has no impact on the cards we recommend or discuss. I greatly appreciate your support!

Sports card investing has surged in popularity over recent years, transforming from a nostalgic pastime into a viable investment strategy. However, much like any investment avenue, sports card investing requires knowledge, strategic planning, and a clear understanding of the market. This guide offers insights into the world of sports card investing and tips to get you started.

Understanding Sports Card Investing

Sports card investing involves acquiring sports trading cards with an intention to sell them at a profit in the future. The value of sports cards can increase for several reasons, such as the athlete’s performance, rarity of the card, its condition, and market trends.

However, sports card investing is not a guaranteed way to make money. It’s essential to research and stay updated on market trends and player performances.

Reasons to Invest in Sports Cards

Here are some reasons why sports card investing might be a good fit for you:

  1. Passion for Sports: For sports enthusiasts, investing in sports cards can be an enjoyable venture, offering an opportunity to combine a hobby with a potential profit-making venture.
  2. Diversification: Sports card investments can add diversification to your investment portfolio, potentially offering returns not correlated with traditional markets.
  3. Tangible Assets: Unlike stocks or digital assets, sports cards are physical assets you can hold, store, and display.
  4. Market Growth: The sports card market has seen considerable growth over the past few years, leading to substantial profits for some investors.

Key Factors to Consider When Investing

  1. Player Performance: An athlete’s performance can significantly influence the value of their sports cards. Typically, cards of successful athletes who consistently perform well will be more valuable.
  2. Card Rarity: Limited edition cards, autographed cards, or cards with specific features (like jersey patches) are usually more desirable and valuable.
  3. Card Condition: The condition of a card plays a crucial role in determining its value. Cards in mint or near-mint condition generally fetch higher prices.
  4. Market Trends: Keeping track of market trends is essential. This includes being aware of popular players, rising rookies, and fluctuations in card prices.

Where to Buy Sports Cards

There are several avenues to purchase sports cards:

  1. Online Marketplaces: Websites like eBay or COMC offer a wide variety of sports cards from sellers worldwide.
  2. Card Shows: Card shows allow you to see cards in person before purchasing and can be great places to find deals.
  3. Local Card Shops: Local sports card shops offer a hands-on buying experience and the opportunity to build relationships with store owners who can provide valuable advice.
  4. Online Retailers: Online retailers like Topps, Panini, and Upper Deck sell new sports card packs and boxes.

Check prices of Topps Sports Cards on eBay

Understanding the Importance of Graded Cards

Graded cards add another layer of complexity and potential value to sports card investing. Card grading is the process of having a professional company evaluate the condition of a card. These companies, such as Professional Sports Authenticator (PSA), Beckett Grading Services (BGS), and Sportscard Guaranty Corporation (SGC), use a rigorous evaluation process to determine a card’s condition on a set scale (usually 1 to 10, with 10 being ‘Gem Mint’).

Investing in graded cards offers a few distinct advantages:

  1. Verifiable Condition: With a graded card, you don’t need to trust the seller’s opinion on the card’s condition. The grading company’s evaluation provides a reliable, industry-standard assessment of the card’s condition.
  2. Increased Value: Graded cards often command higher prices than their ungraded counterparts, especially those graded in top condition (PSA 10, BGS 9.5 or higher).
  3. Protection: Graded cards come encased in a protective slab that helps preserve the card’s condition over time.
  4. Improved Liquidity: Graded cards are often more liquid than raw cards. This is due to the increased confidence buyers have in the card’s stated condition.

Remember, not every card is worth grading. The cost of grading can sometimes exceed the potential value increase of the card. Therefore, it’s typically worth grading cards that are in excellent condition, are of significant players, or are rare or valuable in nature.

Check prices of PSA 10 Graded Cards on eBay

Steering Clear of Fakes: Spotting Counterfeit Sports Cards and Autographs

One of the challenges in sports card investing is avoiding counterfeit cards and autographs. Fakes can severely impact the value of your collection and lead to financial losses. Here are a few tips to help you steer clear of counterfeit items:

  1. Educate Yourself: Familiarize yourself with the player’s autograph style and the look and feel of genuine cards from various manufacturers. This knowledge will help you spot inconsistencies in cards you’re considering for purchase.
  2. Buy Graded Cards: Purchasing graded cards from reputable companies can greatly reduce the risk of buying a counterfeit. These companies verify the authenticity of the card and autograph as part of their grading process.
  3. Consider the Source: Buying from a trusted seller or dealer can offer some level of protection against fakes. Established sellers and dealers have a reputation to maintain and typically guarantee the authenticity of their items.
  4. Authentication Services: If you’re considering buying an expensive card or autograph, consider using an authentication service. Companies like PSA/DNA and Beckett Authentication Services can verify autographs’ authenticity.
  5. Too Good to Be True: If a deal seems too good to be true, it often is. Be wary of cards or autographs significantly underpriced compared to the market value.
  6. Ask for Provenance: For high-value or rare cards, ask the seller for any available provenance or authentication paperwork. While not foolproof, these can provide some assurance of authenticity.

Check prices of PSA Graded Cards on eBay

Remember, vigilance and education are your best defenses against counterfeit sports cards and autographs. Don’t rush into purchases, especially for valuable cards. Take the time to ensure you’re making a genuine investment.

Choosing Your Focus: Popular Sports and Players in Card Investing

When beginning your journey into sports card investing, it’s important to consider which sports and players you want to focus on. The sport and player you choose can have a significant impact on the value and liquidity of your investments. Here are some things to consider:

  1. Popular Sports: In the U.S, the most popular sports for card collecting are Baseball, Basketball, and American Football, but Soccer and Hockey also have significant followings. Internationally, Soccer is hugely popular, with a growing market for Soccer cards. Each sport has its unique market dynamics, trends, and player personalities.
  2. Iconic Players: Cards of legendary players like Michael Jordan, Mickey Mantle, or Tom Brady can be valuable due to their widespread popularity and established legacy. However, these cards often require a higher initial investment.
  3. Rising Stars: Investing in cards of promising rookies or young players can be risky but potentially rewarding. If these players perform well and their popularity grows, the value of their cards could increase significantly.
  4. Fan Favorites: Players who may not be the best in the league but have a strong fan following can also be a good focus. These players’ cards may hold value due to their popularity, even if their on-field performance isn’t top-tier.
  5. Diversification: Just like a financial portfolio, diversifying your sports card investments across various sports and players can help manage risk and potentially offer more opportunities for profit.

Remember, the best sports card investments often align with your interests and knowledge. If you’re passionate about a particular sport or player, you’ll likely enjoy the process of collecting and investing much more. You’ll also likely be more in tune with trends and developments that could impact your investments.


Sports card investing can be an exciting and potentially profitable venture. However, it requires knowledge, strategy, and patience. Always do your research before investing and remember that the value of sports cards can fluctuate. As always, invest wisely and enjoy the journey. After all, one of the greatest aspects of sports card investing is the passion and love for sports that it embodies. 

Published by James Milin-Ashmore

Journalism gradate, freelance writer. Sports, tech, online security, collectibles.

Leave a ReplyCancel reply